Design needs to have a purpose. Today—more than ever before. As designers, we need to have a clear understanding of our roles and responsibilities. And of the way in which our work affects the economical landscape in which our clients and their customers reside. As middleman, we need to ensure that the most important projects are match our long-term goals, values and beliefs.
Projects are more often done for the payment than for a meaningful purpose. Sites targeted at freelancers prove this. Contest holders have more and more variety to chose from, meaning that prices are always falling down. Quantity blows up like a balloon. Quality is dehumanized. Purpose is missing. Designers are seen as mass producers, like in the industrial age, when workers were part of the automated facilities.
We need to raise the flag of purpose high in the sky of our mind.